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craftAPI

The UK Beer Database & API That’s Simple, Fair, and Built for Breweries & Bars.

Client Overview

craftAPI helps breweries manage their beers, gives bars live, up-to-date menus with custom widgets and SEO rich pages with powerful analytics and data reporting. craftAPI is the UK’s largest beer database and offers a powerful API for developers.

The Mission

The landing site needed to explain craftAPI without trying to make it confusing. Some people landing on the site are technical and want to know how the API works. Others don’t really care about that at all and just want to know whether it will keep their beer list up to date. The site had to cover both without turning into documentation or sales copy. The tool had to work with the landing page and several elements needed to work for both.

Design

The branding I opted to use some yellow/amber to tie into the beer target market and using curly braces to subtly reinforce the tech element of the tool.

The design is clean and straightforward. There are hints of it being a tech site but the aim was to make the content easy to scan and easy to trust. The goal was to make it easy to use whether it was for developers or non-developers visiting.

Development

The landing site and tool aren’t WordPress sites. It’s a custom PHP build, which made more sense given what craftAPI actually is. Custom gave more control over structure and gave flexibility in the API, access for users and the widgets and live menu tools.

Outcome

The landing page explains what craftAPI is, who it’s for and how to get started. Developers can dig further if they want to. Bars and breweries don’t have to. The site supports sign-ups and links seamlessly into the main tool itself, no redirects or multiple user accounts. Just quick, easy and allows the user to hit the ground running.

"I wanted a website that truly represented me, my business, and the services that I provide. From the very beginning, Paul took the time to understand exactly what I was looking for and translated that vision into a website that exceeded my expectations. He delivered not only a beautiful, professional website that met all of my needs, but also one that performs brilliantly day after day. After seven years of working together, I can confidently say that I would recommend Paul's services to anyone looking for a reliable, knowledgeable, and trustworthy web professional."

Sarah-Louise, SLK Digital

"Paul was great to work with. He took our ideas and developed them, resulting in a really slick, well functioning website. Also enabling us to now have an online shop and online booking which has been invaluable to our business growing. He's always on hand if we need anything and lovely to work with!"

Rachel, Lifestyle Collective

“My website needed more than a refresh, it was a total redesign and relaunch that was needed and Paul delivered precisely that. Working with my logo, brand colours and in keeping with the friendly but professional vibe I wanted to portray Paul listened to my basic ideas, worked them into something that more than met the brief, and was a delight to work with. He didn’t get frustrated when I wanted to make changes (at least it didn’t feel that way) and accommodated my timescales perfectly. The result is a website I love and am proud to signpost people to.”

Heather, Salt Solutions

“I run a small dog training business and my website required an update and needed a developer as my original website developer retired. She referred me to Paul and I am so happy she did. He has been so helpful and created a clean, attractive, functional, website for me that has made my life so much easier. He is so pleasant to deal with and very professional and prompt in returning emails and questions too. I am incredibly happy I found him and very happy with the work he has done for me. I would recommend him to anyone happily.”

Dani, Urban K9

“I’m not sure how I found Paul, but I’m so glad I did. My business had a good brand identity but needed a better website to show it off after the premium WordPress theme I’d been using became too much to manage. Paul rebuilt the entire site from scratch with clean, custom code that is super easy for me to update on my end. The site is extremely fast and responsive now, and clients love it. I would enthusiastically recommend Paul to anyone looking for web development or design help.”

Ben, Entelechy