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SLK Digital

SLK Digital is a female led UK based SEO and copywriter that delivers amazing content and search engine optimisation services.

Client Overview

SLK Digital is a UK-based SEO specialist and copywriter led by Sarah-Louise Kelly. The business offers technical SEO and creative writing. With strong copy for both SEO and creative areas the services offered are diverse.

The Mission

The original site didn’t clearly show how the different services fitted together. SEO audits, copywriting, training and ongoing SEO support were all there, but the structure made it harder than it should have been to understand what to start with. The aim was to make the services clearer, present the business more confidently, and create a site that could grow over time without needing constant restructuring.

Design

The design needed to feel professional but still personal. This is a freelance-led business, not a faceless agency. I kept layouts simple and readable but used bold colour to add Sarah’s personality. The site needed to be easy to scan, especially for visitors comparing SEO providers while still reflecting the personality behind the work.

Development

The site was built on WordPress with a straightforward content structure. Services, testimonials and blog content all needed to be easy to update without worrying about breaking layouts. Advanced custom fields where used to add further functionality and allow Sarah to implement her SEO knowledge. Performance and speed was also key for an SEO so everything from images to the database was optimised.

Outcome

The finished site explains SLK Digital’s services more clearly and presents the business with more confidence. Visitors can understand what’s on offer and see evidence of experience whilst being able to navigate with ease. The performance optimisation ensures pages load almost instantly.

“I run a small dog training business and my website required an update and needed a developer as my original website developer retired. She referred me to Paul and I am so happy she did. He has been so helpful and created a clean, attractive, functional, website for me that has made my life so much easier. He is so pleasant to deal with and very professional and prompt in returning emails and questions too. I am incredibly happy I found him and very happy with the work he has done for me. I would recommend him to anyone happily.”

Dani, Urban K9

"Paul was great to work with. He took our ideas and developed them, resulting in a really slick, well functioning website. Also enabling us to now have an online shop and online booking which has been invaluable to our business growing. He's always on hand if we need anything and lovely to work with!"

Rachel, Lifestyle Collective

“My website needed more than a refresh, it was a total redesign and relaunch that was needed and Paul delivered precisely that. Working with my logo, brand colours and in keeping with the friendly but professional vibe I wanted to portray Paul listened to my basic ideas, worked them into something that more than met the brief, and was a delight to work with. He didn’t get frustrated when I wanted to make changes (at least it didn’t feel that way) and accommodated my timescales perfectly. The result is a website I love and am proud to signpost people to.”

Heather, Salt Solutions

"I wanted a website that truly represented me, my business, and the services that I provide. From the very beginning, Paul took the time to understand exactly what I was looking for and translated that vision into a website that exceeded my expectations. He delivered not only a beautiful, professional website that met all of my needs, but also one that performs brilliantly day after day. After seven years of working together, I can confidently say that I would recommend Paul's services to anyone looking for a reliable, knowledgeable, and trustworthy web professional."

Sarah-Louise, SLK Digital

“I’m not sure how I found Paul, but I’m so glad I did. My business had a good brand identity but needed a better website to show it off after the premium WordPress theme I’d been using became too much to manage. Paul rebuilt the entire site from scratch with clean, custom code that is super easy for me to update on my end. The site is extremely fast and responsive now, and clients love it. I would enthusiastically recommend Paul to anyone looking for web development or design help.”

Ben, Entelechy